7 years of Design. T-shaped designer with research expertise. End to end ownership.
I'm a strategic problem-solver with deep empathy for both users and the people I work with. I'm at my best when things are messy — when the challenge is complex and the path forward is unclear. That's where my superpower kicks in: turning chaos into clarity, building structure that aligns people, and uncovering what truly matters. I love shaping big visions and then grounding them in pragmatic, scalable solutions that make a real impact.
You will learn how I handle high-ambiguity work and turn weak market signals into a validated product. It demonstrates product thinking, stakeholder management, research skills and the ability to make complex data understandable and useful for the business.
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You will learn how I turn a messy problem space into a simple, high-adoption product through strong discovery and prioritization. It demonstrates user-centered product thinking, facilitation and rapid validation.
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This case study shows how I helped a 70-year-old print magazine transition toward digital growth — increasing online subscriptions from near-zero to consistent monthly sales through UX strategy, data-driven design, and stakeholder alignment.
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I believe in the power of collaboration. I actively run workshops, treat feedback as a gift, ask for help early, and enjoy co-designing with designers, PMs, and engineers to build better solutions together.
I'm obsessed with "why" and user problems. I'm usually the one who asks – why are we building this, what problem are we trying to solve. Having clarity on those two keeps me focused and helps me deliver results faster.
I believe great outcomes come from thinking several steps ahead. I start with a clear vision and I'm not afraid to pitch bold, initially "unbelievable" ideas—an approach that has previously led to funded initiatives.
